Very few products or services meet this basic benchmark, and if yours did, then the science behind it is going to be much more attention-grabbing and won’t need the word ‘innovative’ in front of it. True innovation means that something was so original that it broke new ground.
That explanation is often more valuable to prospective customers and should be incorporated into your copy instead. Our tip? Ask yourself why you think your product is unique. With everything being called unique, not a lot lives up to the meaning of the word. In addition, this word has become heavily overused. Why you shouldn’t use it: Just because a product is unlike anything else, does not necessarily mean that it is a better fit for your potential customers.Why people use it: Marketers rely on this word heavily in an attempt to show how out of all the products and services out there, theirs is one-of-a-kind and unlike anything else.Continuing to use ‘next generation’ to describe the latest and most advanced product can be confusing for consumers, too, as they may not understand which next generation is the “real” next generation.